Since Casiano Movie Magazine started in January of 1999, we have observed in the cinemas where Casiano Movie Magazine is exhibited how the audiences have become more and more interested in this showing before the main feature. Prior to Casiano Movie Magazine, audiences in the theatre were not paying much attention to the commercial presentation. Now because it's interesting, educational and clean, they sit and watch Casiano Movie Magazine quietly and with full concentration. A captive audience.

Puerto Rico's movie theater audience is growing. Moviegoer attendance surpassed more than 15 million during the year 2004. An average of 269,000 visits are made to the more than 225 movie theaters in Puerto Rico every week. This is the actual movie attendance numbers based on attendance receipts.

The growth in the number of cinemas along with the growth in attendance means that more people go to the movies when they become more available throughout all communities.

The public finds going to the movies attractive because the cinema offers greater picture size and quality, better sound, a clean and safe environment, a relaxing way to be entertained, and they can find accessible and convenient parking. In other words, by advertising in Casiano Movie Magazine, your message is reaching your market.

Television audiences are not growing anywhere near this 12.5% rate. In fact, each station's audience is decreasing as more channels and satellite installations are bringing increased audience fragmentation. Cable TV in Puerto Rico now has more than 55 channels to choose from. More and more channels are scheduled to be added every year decreasing market shares per channel, and most of these channels do not accept advertising. Moreover, to place ads on the channels that do offer advertising, you have to deal with several different owners.

Radio is even more fragmented with more than 120 stations islandwide with over 50 different station owners.

Newspaper readership has also become very fragmented with five dailies and several dozen weeklies.

For these reasons and more, it's clear that advertising to movie audiences in the new millenium will become the most effective media vehicle in Puerto Rico in theaters exhibiting Casiano Movie Magazine. And you will deal with one media, Casiano Movie Magazine, a division of Casiano Communications, a media company that has always offered excellent service to advertisers through a knowledgeable, professional, service-oriented account executives sales force.

Advertisers can also select audience groupings by movie title, such as for children, teens, young adults, mature audiences or families, simply by selecting from the type of movie that will be exhibited at the theater. We also offer targetability by area and specific locations.

Movie theaters in Puerto Rico are usually in, or next to shopping centers, malls, supermarkets and fast food outlets allowing Casiano Movie Magazine to target consumers prior to purchasing more than any other media.