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Vida Actual, published
weekly, is the only publication
whose editorial content can best
be described as indispensable
reading featuring timely-quick
reference, useful information
that addresses today's challenging
consumer
Information
for the Puerto Rican family
Information
for an improved quality of
life
Vida
Actual reaches primarily
women (62%) 25-54 within the
middle to high social-economic
levels
Historically,
women have been responsible
for the decision making in
the home
Research indicates that Vida Actual has minimal overlapping in readership with other dailys
and magazines*
56%
do not read El Nuevo Día
91%
do not read Primera Hora
91%
do not read El Vocero
98%
do not read The San Juan Star
Adding
Vida Actual to your media mix
will increase reach
Significantly
and Efficiently
Vida
Actual's circulation
has increased to 120,000 - estimated readership of 600,000 weekly
Permanent Sections:
Family, Relationships, Exercise, Fashion/Beauty, Nutrition,
Home & Home Improvement,
Finances, Career & Business,
Auto/Technology, Tourism, Children/Education,
Men, Warnings, Every-day-affairs,
New Products, Music, Movies
- Cal y Arena is Vida Actual's Construction, Real Estate and Finance
Section. This section also
includes topics related to
interior decorating, landscape
architecture and the likes everything
related to the home for the
do-it-yourselfers and pros.
*Research & Research,
November 2004, sample of 5000 |
